
Australia (72%) and Japan (51%) are trending similarly, with those who are planning a leisure trip in 2022 up 7pp and 5pp from those who reported traveling in 2019, respectively.Īverage spend per trip for 2022 is beyond that of 2019, as travellers look to level up their travel experience


This is evident in our month-over-month search data which shows a consistent, healthy increase in page views post-holidays,” said Kanika Soni, Chief Commercial Officer, Tripadvisor, Inc. "Despite new variants of COVID-19, consumers across the globe still want to travel and explore. ‘Travel in 2022 - A Look Ahead’ combines consumer sentiment analysis, gathered by Ipsos MORI on behalf of Tripadvisor, via surveys in five major international markets, and behavioural analysis of Tripadvisor’s first-party search data - uncovering several travel patterns, such as the average length of trip planned for 2022 and the amount travellers are looking to spend, according to searches they actively made on the Tripadvisor platform before year-end. Who benefits from the tourism demand? As travellers spend more, cultural experience providers (tours and attractions), tourism businesses catering to domestic audiences and companies adhering to safety standards will win the hearts and minds of travellers.

While outside factors like Covid-19 variants, international travel rules and staffing shortages still can represent existential threats to traveller behaviours, year-end sentiment and search data shows ongoing demand for travel remains high. A new travel trends research paper released by Tripadvisor, in partnership with Ipsos MORI, reveals how consumers are planning to travel in 2022 and beyond, and how their attitudes and behaviours in relation to travel have changed as compared to pre-pandemic.
